About Istra

Istra is transatlantic marketing and sales for American and European manufacturers of specialized products. Istra learns your operation and then identifies best-matching European or North American independent sales reps/distributors, system integrators, and OEMs. Result: the sophisticated distribution channels needed to sell in Europe or the US.

Istra’s work is progressively phased. We begin by learning your product lines and sales strategies onsite. Moving abroad, we evaluate strategic regional markets for your products. If conditions are right, Istra then helps appoint qualified sales channels and we provide on-site managerial support. Costs are kept low as, via the Internet, Istra leverages your internal resources from our European or US base.

Istra builds your corporate identity and market presence in Europe and the US.

Istra is unique in transatlantic scope and tech expertise.